Mount Gay Rum - America's Cup & The American Magic Team

Mount Gay Rum, the world’s oldest rum brand with deep ties to the sailing community, sought a strategic way to reinforce its legacy within elite sailing culture and build visibility around innovation, performance, and lifestyle. The 36th America’s Cup, hosted in Auckland, New Zealand, presented a unique opportunity for the brand to deepen its relevance and access a global, premium sailing audience.

Mount Gay became the Official Rum and Official Supplier of New York Yacht Club American Magic - an official U.S. challenger in the 36th America’s Cup. This high-profile partnership provided the platform to embed the Mount Gay brand within one of the most prestigious and widely followed events in international sailing.