Mount Gay Rum - Global Sailing Strategy

Mount Gay, the world’s oldest rum distillery, has always shared a natural connection with sailing - a bond forged over 300 years and celebrated across generations. But despite this legacy, there was no unified global strategy to express this deep relationship in a modern, engaging, and scalable way. The brand needed to honour its heritage while expanding its cultural relevance and visibility across both physical and digital sailing spaces.

We developed The Enhanced Mount Gay Sailing Strategy, a multi-phase initiative built on the principle of Heritage Driven Innovation - the belief that a brand’s future is strongest when rooted in its authentic past.