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Mount Gay Rum - Sailor's Strength
Project type
Product Design
Date
2021
Location
Barbados
The Story Behind Mount Gay’s Eclipse Navy Strength
When Mount Gay set out to develop a new rum expression inspired by its deep ties to the sailing world, they turned to creative consultants
Alex Weetch and Kodi Lewis of Dakota Ross to help bring the concept to life. What began as an idea - code-named "Sailor’s Strength" - evolved into a fully realised, globally embraced product: Eclipse Navy Strength, a bold and vibrant limited-edition release crafted by Master Blender Trudiann Branker.
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