Mount Gay Rum - The Rum Shop Project (Concept)

A Cultural Brand World Concept - Designed to Bring Barbados to the World!

With centuries of heritage rooted in Barbados, Mount Gay needed a way to share its spirit globally - not just through bottles, but through experience.

Our solution: The Mount Gay Rum Shop Experience - a transportable brand world inspired by Barbados’ most iconic gathering place. Reimagined as a premium, multi-sensory pop-up, this immersive space invites global audiences into the heart of Barbadian culture.

Designed for cities like New York and London, it brings to life Mount Gay’s values of craft, community, and connection - all grounded in the brand’s ethos of Time Well Spent.