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Mount Gay Rum - Signature Regatta Experience
Project type
Brand Activation
Date
2019
Location
Barbados, Global
The Mount Gay Signature Regatta Experience is a multidimensional initiative designed by Dakota Ross Inc. for Mount Gay Rum to elevate its long-standing relationship with the global sailing community. Positioned as “More than a Rum / More than Sailing,” the experience blends product innovation, hospitality, sustainability, and brand legacy into a cohesive platform that celebrates the culture of sailing and its loyal participants.
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